Successful multilingual marketing requires an innovative concept, an accurate translation and a punchy text. But this alone is not enough…international marketing campaigns must also reflect different cultures and backgrounds.
An effective international marketing campaign should not be a translation of your national marketing campaign. Multilingual marketing must also educate potential clients in order to be effective.
We are based in Innsbruck, Austria. On 1st October we bought our Tirol Snowcards, drove the hour from Innsbruck to the Stubai Glacier (in Tyrol, Austria) and enjoyed our first ski day of the season. On 2nd October we swam in a lake, lounged in the sun and hiked from Innsbruck up to Höttingeralm, one of the traditional alpine huts in the mountains above Innsbruck.
Every Austrian knows that you can ski on the glaciers and in higher ski resorts from October until May – the Hintertux Glacier in Austria is even open year round. However, this is a rarely know fact in the UK, where most assume that skiing starts in December.
This cultural difference highlights the necessity for international marketing campaigns to be altered to reflect different cultures and backgrounds. Multilingual marketing is more than just translation. It is about a deeper understanding of culture and education. Working with companies or individuals who understand these cultural differences is key to success.
Do your international guests or potential clients know that the ski season has already started in Austria? Are they aware that they can ski, hike and swim in Austria in October? Have you designed a multilingual marketing campaign to inform your international customers about Austria’s diversity?
For multilingual marketing services and/or texts, contact us at BarLinn Translations in Innsbruck, Austria.