This year 6.9 million people from around the world visited the Oktoberfest in Munich. How many of those visitors do you think knew about the Oktoberfest on the Stubai Glacier in Austria, where skiing is combined with Oktoberfest fun?
Multilingual marketing campaigns should not only be used to promote your product, but also to educate potential clients about the local area and its unique attractions.
Multilingual marketing for the Oktoberfest in Munich focusses on the party atmosphere, beer and traditional dress. However it is also used as a marketing tool to promote Munich and its surroundings. The tourism industry in Bavaria profits hugely from international marketing for the Oktoberfest.
In Austria you can profit from international event marketing too.
Did you tell potential clients about the Oktoberfest in Stubai this year? Multilingual marketing can be as simple as an English newsletter, an Italian email or a French blog post.
Even if your business is not located in the Stubai valley, you can use the Oktoberfest to enthuse customers and guests about your product. Events boost tourism for an entire area – so spread the word!
Have you already prepared international marketing campaigns to inform your guests about other fun events taking place in your region this year?
For multilingual newsletters, websites, blog posts, press releases or social media, contact us at BarLinn Translations in Innsbruck, Austria.